Before the show begins and throughout we clearly MUST be informed that MORRISONS “sponser” the show! Like they need a sponser, in the opening credits shiny smiley Ant and Dec run into the ITV studio. SARAH MILICAN (ON TOUR IN MARCH) and DIVERSITY (2014 TOUR TICKETS ON SALE) are introduced as the guest stars and will keep popping up throughout to remind us of their tours. The game segment “win the ads” (probably the biggest kick in the teeth) is mentioned...the possible contestants are displayed on the BT tower who could win items advertised during ITV’s DANCING ON ICE these companies are mentioned with logos on screen..IKEA, SKY, HOSEASONS, HALIFAX, EASYJET, CONFUSED.COM, VOLVO, P&O and DISNEY. A small suprise thingy to an audience member is also strangly connected to ITV’s DANCING ON ICE, SPLASH AND I’M A CELEBRITY. This same couple win a holiday courtesy of ON THE BEACH.CO.UK. A nasty back-hander follows when Sarah Milican turns up again to cue commercials and gets handed several boxes of Pizza’s that look like ‘Papa Johns’ and then during the 4 minute commecial break that followed a PAPA JOHNS advert appears with a shot of several boxes of pizza’s exactly like Milicans minutes earlier....this is blatent. At this point its worth mentioning that during the 80 minute show a full 20 minutes are actual commercials...you are sat there for nearly half and hour watching solid advertising during a show that - is in itself - full of advertising...and one of these was Ant and Dec's own tour!!. The show returns after its first of many commercial breaks to follow with another mention of DISNEY and UNIVERSAL followed by “little Ant and Dec” who are the most nauseating brats in the country who were used to plug yet another ITV production MR SELFRIDGE . The celebrity (house party) “gotcha” segment was performed on Gordon Ramsey to promote MASTERCHEF USA and the show closes with the “win the ads” nonsense and again promotes all of the advertisers. This is not something on my takeaway menu for next week.
You couldn't be critised for thinking that ‘Ant and Dec's Saturday night takeaway' was simply a light hearted family entertainment programme for us all to chuckle over on a Saturday night, it is far from it. The show is infact a very cleverly constructed piece of marketing flooded with advertising of the highest degree throughout it's 80 long minutes. Whilst we all accept advertising to some degree this programme bombards its viewers to a distasteful and insulting level. Let's start with the last show.
Before the show begins and throughout we clearly MUST be informed that MORRISONS “sponser” the show! Like they need a sponser, in the opening credits shiny smiley Ant and Dec run into the ITV studio. SARAH MILICAN (ON TOUR IN MARCH) and DIVERSITY (2014 TOUR TICKETS ON SALE) are introduced as the guest stars and will keep popping up throughout to remind us of their tours. The game segment “win the ads” (probably the biggest kick in the teeth) is mentioned...the possible contestants are displayed on the BT tower who could win items advertised during ITV’s DANCING ON ICE these companies are mentioned with logos on screen..IKEA, SKY, HOSEASONS, HALIFAX, EASYJET, CONFUSED.COM, VOLVO, P&O and DISNEY. A small suprise thingy to an audience member is also strangly connected to ITV’s DANCING ON ICE, SPLASH AND I’M A CELEBRITY. This same couple win a holiday courtesy of ON THE BEACH.CO.UK. A nasty back-hander follows when Sarah Milican turns up again to cue commercials and gets handed several boxes of Pizza’s that look like ‘Papa Johns’ and then during the 4 minute commecial break that followed a PAPA JOHNS advert appears with a shot of several boxes of pizza’s exactly like Milicans minutes earlier....this is blatent. At this point its worth mentioning that during the 80 minute show a full 20 minutes are actual commercials...you are sat there for nearly half and hour watching solid advertising during a show that - is in itself - full of advertising...and one of these was Ant and Dec's own tour!!. The show returns after its first of many commercial breaks to follow with another mention of DISNEY and UNIVERSAL followed by “little Ant and Dec” who are the most nauseating brats in the country who were used to plug yet another ITV production MR SELFRIDGE . The celebrity (house party) “gotcha” segment was performed on Gordon Ramsey to promote MASTERCHEF USA and the show closes with the “win the ads” nonsense and again promotes all of the advertisers. This is not something on my takeaway menu for next week.
0 Comments
Leave a Reply. |
Archives
June 2016
|